Consultation ROI Calculator

Calculate the true lifetime value of your patients — from first procedure to referrals and repeat spend

Practice Profile

Monthly New Consultations How many new patient consultations per month?

40

Consultation Conversion Rate % who proceed to a procedure

45%

Primary Procedure Mix — Surgical % of patients choosing surgical procedures

40%

Non-Surgical Mix Auto-calculated

60%

Procedure Values

Primary Surgical Procedure

Custom Surgical Value Override above if needed

Non-Surgical Initial Value Average per patient session

Annual Maintenance Spend — Surgical Patient Botox, fillers, peels etc.

Annual Maintenance Spend — Non-Surgical Repeat injectables, skincare

Retention & Referrals

Year 1 Retention Rate

75%

Year 2 Retention Rate

60%

Year 3 Retention Rate

50%

Referrals Per Satisfied Patient / Year Industry avg: 0.5 (ASPS data)

0.5

Referral Conversion Rate % of referrals who become patients

55%

Blended Patient LTV (3 Years)

—

Per patient, all segments blended

Surgical Patient LTV

—

3-year value incl. referrals

Non-Surgical Patient LTV

—

3-year value incl. referrals

Annual Referral Revenue

—

From existing patient advocacy

Monthly New Patients Converted

—

After conversion rate applied

3-Year Practice Revenue

—

From current consultation volume

Annual Retention Revenue

—

From existing patient base

LTV Multiplier vs. Procedure Fee

—

How much more a patient is worth

Surgical Patient LTV — Value Breakdown

Initial Procedure—

3-Year Maintenance Spend—

Referral Revenue—

Patient Segment Comparison

Segment	Initial Value	3yr Maintenance	Referral Value	Total LTV

Default values sourced from: ASPS 2024 Procedural Statistics · The Aesthetic Society National Databank 2022–2023 · CUFinder Plastic Surgery Marketing Benchmarks 2026 · Alawsi et al. PubMed 2021 (patient referral source study, n=19,965) · PMC Patient Retention Study 2025. All calculations are estimates for strategic planning purposes only. Individual practice results will vary.

Also See

Results & Reasons

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