Patient Lifetime Value Calculator
Understand the true long-term value of each patient — and how much you can confidently invest to acquire them.
A — Surgical Revenue
All-in fee. ASPS benchmarks: BA $6,992 · Facelift $9,281+ · Rhinoplasty $7,637
0.25 = one procedure every 4 years. Multi-procedure patients: 0.4–0.6
B — Non-Surgical & Injectable Revenue
Industry benchmark: $527/visit (AmSpa / Growth99). Botox avg $420–$550. Filler $625–$850/syringe
Botox patients: 2–4×/yr. Filler: 1–2×/yr. Injectable retention rate: 71.5%
C — Retention & Referrals
Benchmark: 3–7 years. Each year lost ≈ $1,200–$3,600 in forgone value per patient
Satisfied patients refer an average of 1–2 people. Repeat clients refer more frequently
First-visit revenue from each referred new patient
D — Practice Economics
Typical aesthetic practice: 20–35%. Injectables carry higher margin than surgical
What you currently spend in marketing per new patient booked. Leave blank to use industry benchmark ($610)
Your Patient Lifetime Value
Profit LTV (primary)
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What each patient is actually worth to your bottom line
Revenue LTV
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Total revenue across the patient relationship
Max recommended CAC
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Profit LTV ÷ 3 (healthy 1:3 ratio)
CAC headroom vs. $610 benchmark
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How much more (or less) than the industry avg you can spend
Surgical revenue contribution
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Non-surgical revenue contribution
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Referral revenue contribution
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Industry CAC benchmark (cosmetic surgery)
$610
Benchmarks: ASPS 2022–2024 Statistics · Aesthetic Society Databank · AmSpa/Growth99 via IAPAM · First Page Sage / Patient Prism 2025–26 · University of Utah Plastic Surgery RRC 2024 · AestheticCFO · Prospyr
This calculator produces estimates based on inputs provided. Results should be validated against your own practice data.
This calculator produces estimates based on inputs provided. Results should be validated against your own practice data.
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