Seasonal Demand Planner

Map procedure demand by month — optimise your marketing spend, campaign timing, and staffing capacity

Practice Profile Step 1
80%
Procedure Mix Step 2

Assign a weighting to each procedure category (must total 100%). Zero-out categories you don't offer.

Total: 100%
Demand Index Customisation Step 3 — Optional

Override any monthly demand score (1=very low, 10=very high) with your own historical data. Defaults are industry benchmarks.

Peak Demand Month
—
Highest blended index
Best Marketing Window
—
Launch campaigns here
Slowest Month
—
Lowest blended demand
Peak Month Spend
—
Recommended allocation
Slow Month Spend
—
Recommended minimum
Capacity Alert Months
—
Months near/over capacity
Monthly Demand Heatmap — Blended Index by Procedure Mix
Recommended Monthly Spend Allocation
12-Month Marketing & Operations Plan
Month Demand Budget Launch Campaigns For Staffing Campaign Theme

Seasonal demand index defaults sourced from: The Aesthetic Society 2023 Statistics Report · Firm Media Cosmetic Surgery Industry Trends 2024 · YoYoFuMedia Google Ads Seasonal Guidance · Wolfable Paid Ads for Aesthetic Clinics 2026 · Pabau Med Spa Seasonality Study 2026 · MNML Aesthetics Seasonal Demand Guide 2025 · Rosemont Media 2025. All outputs are planning estimates. Individual practice demand patterns will vary by geography, procedure mix, and local market conditions.

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