Marketing ROI Calculator
Compare cost per booked patient across all your marketing channels — and find out where to reallocate your budget.
Practice Benchmarks
All-in fee for a typical booked procedure
Profit per procedure after all costs
Lifetime profit value per patient. Use the PLV Calculator to find yours.
Add Marketing Channels
Add each channel you are currently running. Enter your monthly spend and results. Consultations and procedures auto-estimate if left blank.
Channel Comparison
Add at least one channel above to see your ROI analysis.
Benchmarks: First Page Sage 58-Clinic Study 2025 · ProspyrMed Paid Ad ROI 2026 · CUFinder Plastic Surgery Benchmarks 2026 · PlasticSurgeryBooster Efficiency Report 2025 · WordStream Google Ads Benchmarks 2025 · MarketingLTB 2026 · Page One Formula Influencer 2025
Quick Quote Generator
Answer 2 quick questions to get your personalized cost estimate.
Step 1 of 2 — Procedure
What type of procedure are you interested in?
Step 1 of 2 — Procedure
Which procedure specifically?
Step 2 of 2 — Your Location
Where are you located?
Your Estimate
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Financing Available
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Illustrative only · 17.99% APR representative (CareCredit) · 24-month term · Subject to credit approval
Implant Size Calculator
Biodimensional planning estimate based on patient measurements & tissue characteristics
Patient Measurements
Chest Diameter (CD)
Horizontal chest width at nipple level (cm)
Base Width (BW)
Existing breast tissue width, medial to lateral (cm)
N–IMF Distance
Nipple to inframammary fold under stretch (cm)
Upper Pole Pinch (cm)
Tissue pinch thickness at upper pole
Patient Goals
Current Cup Size
Desired Cup Size
Tissue & Clinical Factors
Skin Elasticity
Preferred Outcome Look
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Estimated implant volume range (cc)
Planning Summary
Implant Width—
Profile—
Placement—
Coverage—
N–IMF Note—
Elasticity—
Clinical Reference
CD−4 Width—
Vol. per cup~150–200 cc per cup size increase (varies with tissue & frame)
Pinch test—
N–IMF stretch—
MethodologyCD−4 theory (PMC4836252) + Tebbetts High Five tissue-based planning
This calculator provides an educational planning estimate only. It does not replace clinical assessment, physical sizing with sizers, or board-certified plastic surgeon consultation. Final implant selection must account for intraoperative findings, patient-specific anatomy, and shared decision-making. Always use manufacturer sizing guides alongside tissue-based planning methods.
Scar Care Recommender
Evidence-based scar care protocols tailored to procedure, skin type, and healing stage
Procedure
Procedure Type
Patient Profile
Fitzpatrick Skin Type
Darker skin types (IV-VI) carry higher risk of hyperpigmentation and keloid formation
Keloid / Hypertrophic Scar History
Healing Stage
Select the patient's current post-operative week
Sun Exposure Level
Please complete all fields above.
Recommended Products
Daily Routine
Recovery Timeline
What to Avoid
This protocol is based on published evidence including a 2024 meta-analysis reaffirming silicone as first-line treatment, ASPS guidelines, and clinical consensus from board-certified plastic surgeons. Silicone gel shows 35-40% Vancouver Scar Scale improvement over 12 weeks vs 15-20% for onion extract and minimal benefit from vitamin E. Recommendations are for staff guidance only and must be reviewed and approved by the supervising surgeon before patient communication. All scar care should begin only after surgeon confirmation that incisions are fully closed.
Referral Value Calculator
Calculate the true monetary value of a patient referral — then determine the optimal incentive for a programme that pays for itself many times over. Results update as you adjust the inputs.
Practice & Patient Profile Step 1
Currency
Primary Procedure Type
Average Initial Procedure Value
Annual Maintenance Spend per Patient
Monthly New Patients
Year 1 Retention Rate
% of patients who return in year 1
Year 2 Retention Rate
% of year-1 patients who return in year 2
Year 3 Retention Rate
% of year-2 patients who return in year 3
Referral Programme Parameters Step 2
Current Referral Rate
% of patients who currently refer someone
18%
Referral Conversion Rate
% of referred leads who become patients
55%
Proposed Referrer Incentive
Amount you plan to offer the referring patient
Incentive Type
Referee Benefit
Amount the new patient receives (0 = single-sided)
Admin Cost per Referral
Coordinator time, tracking, communications
Research Benchmarks Step 3
Tick to include referred patient uplift factors
+16% Lifetime Value uplift for referred patients(Wharton School, Schmitt et al. 2011)
+25% First-visit spend uplift for referred patients(Extole 2026)
+30% higher likelihood of generating further referrals(Harvard Business Review)
Gross Referral Value
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Per referred patient (3yr horizon)
Net Referral Value
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After incentive & admin costs
Incentive ROI
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Return per unit spent on incentive
Annual Programme Revenue
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From current referral rate
Annual Programme Cost
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Incentives + admin
Annual Net ROI
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Programme profit contribution
Base Patient LTV
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Non-referred patient (3 years)
Referred Patient LTV
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With benchmark uplifts applied
LTV Premium
Referred vs. non-referred
Referral Value Breakdown
Optimal Incentive Range
Referral Gap Opportunity
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Programme Structure Recommendation
Legal Note: Patient-to-patient referral incentive programmes for elective cosmetic procedures are standard practice in the aesthetic industry. Service credits and gift cards toward future treatments are the most widely used and legally straightforward formats. In the US, confirm your programme structure complies with applicable state regulations. UK practices should review CQC guidance. Always consult qualified legal counsel before launching a formal referral programme.
Sources: Wharton School (Schmitt et al. 2011) · Harvard Business Review · Deloitte · Extole 2026 · Firework 2024 · Nielsen · GrowSurf 2026 · Bain & Company · Alawsi et al. PubMed 2021 · PMC Patient Voice Study 2025.
Consultation Converter
Enter your numbers below — results update automatically
This Month's Numbers
Total Leads
All enquiries received
Consultations Booked
Appointments scheduled
Consultations Attended
Patients who showed up
Procedures Completed
Performed this month
Financial Inputs
Avg Procedure Value ($)
Marketing Spend, optional ($)
Primary Lead Source
Enter your leads and average procedure value above to see your funnel analysis.
Photo Angle Guide
Select your procedure below to get a personalised photography guide — correct angles, lighting, and positioning for clinically usable photos.
Procedure type
Photo purpose
Select a procedure above to see your personalised photo guide
Post-Op Instruction Creator
Select your procedure and applicable factors below. Your personalised instructions will appear immediately.
Procedure
Patient Details
Health & Lifestyle Factors (tick all that apply — instructions update below)
Post-Operative Instructions
Select a procedure above — your instructions will appear here instantly.
These instructions are a clinical guide based on published post-operative care protocols. They do not replace the instructions issued by your surgeon. Always follow your surgeon's specific advice and contact the practice immediately if you have any concerns.
Evidence: ASPS 2024–25 · PMC Perioperative Incisional Care Review 2025 · PMC Smoking & Wound Healing 2024 · International Surgical Wound Consensus 2025
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